Ever read an EU proposal where researchers state, "We will exploit our results by publishing open-access papers"? Evaluators read that, sigh, and dock points. Fresh from our EARMA 2019 session in Bologna, we break down the crucial difference between Dissemination (sharing) and Exploitation (using). Learn how to identify Key Exploitable Results (KERs) and write a winning strategy.

Since this post is all about making the "invisible, visible," the header image should beautifully blur the lines between a laboratory and an art gallery. A great choice would be a vibrant, glowing bio-art installation (like illuminated Petri dishes or textiles) being viewed by a curious crowd, perfectly illustrating the "1 Million People" engagement metric.